Why It’s Important?

Businesses benefit from being on Shopee, a popular e-commerce platform, for several compelling reasons. Firstly, Shopee provides businesses with access to a vast and diverse online marketplace. With millions of active users across multiple countries in Southeast Asia and other regions, Shopee offers businesses a broad customer base that they may not easily reach through traditional retail channels. This expanded reach allows businesses to increase their brand visibility and potentially attract new customers.

Secondly, Shopee’s marketing and promotional efforts contribute to increased exposure for businesses. Shopee regularly runs marketing campaigns, promotions, and discounts that drive prospect to the platform. By listing their products on Shopee, businesses can benefit from these promotional activities, gaining visibility and potentially attracting a larger audience without having to invest heavily in individual marketing initiatives.

The Modules

What will you apply to Shopee Marketplace training?

i. Introduction to Shopee
Overview of the Shopee platform and its key features. Understanding Shopee’s audience and market reach.

ii. Setting Up a Shopee Store
Step-by-step guide to creating and optimizing a Shopee store. Tips for crafting a compelling store profile and product listings.

iii. Product Listing Optimization
Best practices for creating attractive and informative product listings. Utilizing high-quality images and compelling product descriptions.

iv. Shopee Marketing Tools
Overview of Shopee’s marketing tools and features. Understanding how to use promotions, vouchers, and flash sales.

v. Shopee Advertising
Introduction to Shopee Ads and sponsored product placements. Creating effective Shopee advertising campaigns.

vi. Building Brand Presence on Shopee
Strategies for building a strong brand presence within the Shopee platform. Leveraging branding elements in product listings.

vii. Effective Pricing and Discounts
Pricing strategies for competitive advantage on Shopee. Implementing effective discount and promotion strategies.

viii. Shopee Live and Interactive Features
Utilizing Shopee Live for product demonstrations and promotions. Engaging with customers through interactive features like Shopee Feed.

Course Objectives

The objective of this program is to emphasize the significance of Marketplace and provide participants with essential skills in Shopee marketing fundamentals. Additionally, the course acknowledges advancements in participants’ digital marketing strategies and illustrates how customers seek out businesses or brands within the Marketplace.

Duration

Custom

Who Should Attend?

i. Business Owners
ii.Marketing Managers/Executives/ Supervisors
iii. Entrepreneurs