Why It’s Important?

Participating in Lazada also provides businesses with access to advanced technology tools and analytics. Lazada’s seller platform offers features for managing online stores, tracking sales performance, and analyzing customer behavior. These insights enable businesses to make data-driven decisions, refine their product offerings, and tailor their marketing strategies to better align with customer preferences.

Additionally, Lazada offers logistics and fulfillment services, streamlining the order processing and delivery for businesses. The platform’s integrated logistics solutions can be particularly beneficial for smaller businesses that may not have the resources to establish their own comprehensive logistics infrastructure. This allows businesses to focus on core operations, leaving the complexities of order fulfillment to Lazada.

The Modules

What will you apply to Lazada Marketplace training?

i. Introduction to Lazada
Overview of the Lazada platform and its significance in Southeast Asia. Understanding Lazada’s user base and market reach.

ii. Setting Up a Lazada Store
Step-by-step guide to creating and optimizing a Lazada store. Tips for crafting a compelling store profile and product listings.

iii. Product Listing Optimization
Best practices for creating appealing and informative product listings. Utilizing high-quality images and compelling product descriptions.

iv. Lazada Marketing Tools
Overview of Lazada’s marketing tools and features. Understanding how to use promotions, vouchers, and flash sales.

v. Lazada Advertising
Introduction to Lazada Ads and sponsored product placements. Creating effective Lazada advertising campaigns.

vi. Building Brand Presence on Lazada
Strategies for building a strong brand presence within the Lazada platform. Leveraging branding elements in product listings.

vii. Effective Pricing and Discounts
Pricing strategies for competitive advantage on Lazada. Implementing effective discount and promotion strategies.

viii. Lazada Live and Interactive Features
Utilizing Lazada Live for product demonstrations and promotions. Engaging with customers through interactive features.

ix. Optimizing for Lazada Search
Understanding Lazada’s search algorithm. Implementing SEO strategies for better visibility in search results.

Course Objectives

The objective of this program is to emphasize the significance of Marketplace and provide participants with essential skills in Lazada marketing fundamentals. Additionally, the course acknowledges advancements in participants’ digital marketing strategies and illustrates how customers seek out businesses or brands within the Marketplace.

Duration

Custom

Who Should Attend?

i. Business Owners
ii.Marketing Managers/Executives/ Supervisors
iii. Entrepreneurs