Copywriting Technique.




Besides, with traditional marketing, we meet people every day, face to face, talk to each other, and show our products physically to them. Thus, easy to convince people in this way. But how many people can you meet in a day or week to buy your products? How confidence you are with the people you met are want to buy your products or not? Furthermore, it’s tense with time-consuming and energy for us with this approach. This traditional marketing or we call offline marketing still relevant in today’s world, but the effectiveness is not good. Copywriting is a selling word we use to convince and influence prospects online to buy our products.

Online, we don’t know how the audience, either their face, body language, voice, or gestures. First of all, we use copywriting to target audience and change them from prospects to customers. The way we post, target audience, timing, and relation to the event or agenda are important points we need to take into account when making the copywriting.

Many entrepreneurs and business owners already have good products and packaging but are still struggling to sell due to weaknesses in digital marketing. One of the most noticeable flaws is copywriting. Copywriting is a technique in which we can influence the audience to engage with our postings and, at the same time, become a prospect. It is possible for the audience being a customer if our product is the best with copywriting that convinces them. It would be best if you did it daily to keep the page active, and the brand recognized.

To increase your brand name takes time and effort. You need patience and consistency. Keep doing copywriting every day. Don’t focus too much on engagement. Reach is also important for brand awareness. At first, it was difficult to get good engagement with the audience because they still lacked trust and confidence in your brand and business. Create creative copywriting using a variety of media so that your audience doesn’t get bored and has an interest in taking action. 

What will you apply to Copywriting training?

1. Introduction
Understand the fundamentals and importance of copywriting in brief.

2. Copywriting Elements
Understand readers, aim, features, and audience attributes and tips.

3. Types of Copywriting
Create your teaser, soft sell, and hard sell. The purpose of them, timing and examples, then applying AIDCA formula based on the business niche.

4. Content Marketing
Difference and criteria between copywriting and content marketing in detail.

5. Content Strategy
Accurately align with business strategy, promotion schedule, and ad deployment.

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Why do you need to learn copywriting technique?


Increase your post engagement through Likes, Comments, and Shares.


Convince and urge readers to take action after reading the post.


Always show excellent customer service to get the best review before others judge your business.


Convince prospects to purchase your products.


Customers want to see your latest offers and promotions, updates what's new in your business.

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