Why It’s Important?

eCommerce is a game-changer for entrepreneurs, especially for youth and women, as it removes traditional barriers to starting and scaling a business. Unlike physical stores, eCommerce offers low startup costs, global reach, and 24/7 sales opportunities.

With the rise of digital consumers, having an online presence is no longer optional—it’s essential. Online platforms allow entrepreneurs to reach thousands of potential customers with minimal investment. Social media integration further enhances visibility, driving sales through digital marketing strategies.

Additionally, eCommerce provides data-driven insights to understand consumer behavior, optimize pricing strategies, and improve customer experience. Entrepreneurs can leverage automation tools for order management, chatbots for customer support, and digital ads for targeted marketing—leading to higher efficiency and scalability.

For women entrepreneurs, eCommerce offers flexibility to manage businesses from home, balancing work and family. Youth entrepreneurs can capitalize on emerging trends like live selling, dropshipping, and influencer marketing without heavy capital investment.

In today’s digital era, eCommerce is not just an option—it’s a necessity for business survival and growth. Entrepreneurs who embrace it gain a competitive edge in the ever-evolving marketplace.

The Modules

What will you apply to eCommerce For Business training?

i. Introduction to eCommerce & Market Trends
Overview of the eCommerce landscape in Malaysia & globally and trends & opportunities for youth and women in eCommerce.

ii. Setting Up an Online Store
Creating a user-friendly store layout & branding and product listing best practices (titles, descriptions, images, pricing)

iii. Payment & Fulfillment Systems
Managing orders & inventory effectively and logistics & delivery options (PosLaju, J&T, DHL, Ninja Van)

iv. Social Media & eCommerce Integration
WhatsApp Business for customer engagement.

v. Customer Retention & Growth Strategies
Building customer trust through reviews & testimonials. Create loyalty programs & upselling techniques.

Course Objectives

The objective of this eCommerce training is to equip entrepreneurs, especially youth and women, with essential skills to start, manage, and scale an online business. Participants will learn about setting up an online store, digital marketing strategies, payment and fulfillment systems, customer retention techniques, and leveraging social media for business growth.

Duration

Custom

Who Should Attend?

i. Business Owners
ii.Marketing Managers/Executives/ Supervisors
iii. Entrepreneurs