Why It’s Important?

Revamp your marketing approach by targeting potential customers actively seeking products in your category on Google. While some products or services promoted on social media may be overlooked due to price or quality, they may also fail to meet current needs. Additionally, many consumers only search for products or services when they require them. Utilizing Google AdWords or Google Ads on the Google platform can give your business a competitive edge by enabling you to effectively advertise. Since Google is a primary platform for daily searches, it’s crucial to ensure that your business stands out in these searches and remains on the audience’s radar. In essence, leveraging Google ads increases the likelihood of reaching potential customers when they are actively looking for what you offer, resulting in higher quality engagement from an interested audience. Ultimately, distancing your business from social media and embracing pull marketing through Google ads can yield promising results!

The Modules

What will you apply to Google For Business training?

i. The Fundamental
Learn about the basics of AdWords and the important factors of a landing page.

ii. Marketing Goal
Understand the marketing objectives and how to select the right goals for success.

iii. Campaign Selection
Choose the type of campaign that best suits your needs, such as Search, Display, Shopping, App, or Video campaigns.

iv. Ad Setting
Set up your ads by selecting networks, targeting audiences, setting budgets and bids, and using ad extensions.

v. Effective Keywords
Improve keyword effectiveness by using different match types and analyzing keyword suggestions.

vi. Ad Groups
Create engaging headlines and descriptions for ad groups focused on branding or conversion.

vii. Ad Optimization
Optimize your ads by following AdWords policies and monitoring your dashboard regularly for best results in marketing success.

Course Objectives

This program aims to demonstrate effective marketing strategies and campaigns on Google’s platform, while also providing participants with the essential skills needed to reach their target audience. Additionally, the course acknowledges the progress made by participants in keyword research and ensures they gain a thorough understanding of ad optimization.

Duration

Custom

Who Should Attend?

i. Business Owners
ii.Marketing Managers/Executives/ Supervisors
iii. Entrepreneurs