Usually, entrepreneurs and business owners join a Telegram group or channel through the invitation of friends. They do not create a group or channel by themselves. What is the difference between a group and a channel?

1. Telegram Group

It created two-way communication for discussion. You can invite a maximum of 200,000 members per group. Telegram has two types of the group which is Public and Private Group. These groups give you clear objectives for marketing purposes.

If your intention to raise your brand and build a community, a Public Group is better for you. With this group, everyone can join. Members of the group can share and customize the group link, and the prospect can search group on the Telegram platform. This feature is advantageous since members can join your group quickly without your permission and grow your opportunities. Chat history is available to everyone.

For those of you who concern about privacy, a Private Group is most preferred. The admin can only invite the member. Members of the group can’t share and customize the group link, and the prospect can’t search the group on the Telegram platform. The primary purpose is for agents and organization. You can hide or visible chat history for new members.

You can appoint as many admins as possible to perform specific tasks such as change group info, delete messages, ban users or add new admins. Customize the title name for each admin to a manager, technician, salesperson, or customer service for it easier for members to tag or ask the respective person in the group. To create a professional environment during a discussion, you can set permissions to group members to send messages, media, stickers, GIFs, or polls. To prevent overlooked questions or spam from members, you can adjust slow mode from zero seconds to one hour before sending their next messages. In a group, you can see how many members are online.

Tips 1: Create your public group name with favorite keywords such as your brand or product name for prospects to find your group easier.
Tips 2: Set chat history in Private Group to a visible mode for new members to read previous messages and act accordingly.

2. Telegram Channel

It created for one-way communication to disseminate information to subscribers. Telegram also has two types of a channel which is Public and Private Channel. These channels give you clear objectives for marketing purposes.

If your intention to gain prospects and awareness Public Channel is better for you. With this channel, everyone can join. Members of the channel can share and customize the channel link, and the prospect can search the channel on the Telegram platform. This feature is advantageous since subscribers can join your channel quickly without your permission and grow your opportunities.

For those of you who concern about privacy, Private Channel is most preferred. The admin can only invite the subscriber. Members of the channel can’t share and customize the channel link, and the prospect can’t search the channel on the Telegram platform. Its primary purpose is to provide the latest information and promotion.

You can appoint as many admins as possible to perform specific tasks such as change channel info, post messages, delete messages or add new admins. For better communications, turn on sign messages to add the admins’ names to the messages they post. In the channel, you can see how many subscribers see the post made by admins. Admin also can see recent actions from another admin what they have done in the channel, such as edited messages, voice chats, or admin rights. Link your groups with a channel to encourage discussion—everything you or another admin post on this channel will be forwarded to these linked groups.

Tips 3: Create your public channel name with favorite keywords such as your brand or product name for the user to find your channel easier.

Note 1: In the Channel, no chat history as a Group.
Note 2: The term ‘subscriber’ use in Channel, meanwhile ‘member’ for the Group. But, the entity is the same.

3. Telegram Bot

Many entrepreneurs and business owners use Telegram to do business. Due to the busy daily operations schedule, you always receive many customers’ messages and failed to entertain all of them timely. Especially for those of you who work alone or lack staff. This problem definitely will harm your business. Losing customers means you also lose profits. Customers want a fast response. A slow reply will cause them to switch to other competitors. How to solve this problem?

Telegram bot is a software that can help you serve customers quickly. Most of you have heard about Chatbot. Their functions are the same, only different on features. With the Telegram bot, you can design a ‘command’ to give the customer direction to take the next action. Among the favorite commands are the products you sell, company profile, testimonials, and contacts. You can add as many commands as you can to your business. In this case, you need to be creative so that customers can easily find the information they need. Telegram bot can also be used in groups or channels. What’s features in the bot you can utilize?

Many Telegram bots have various functions. Besides, to save time, you can show your product descriptions, images, or videos to convince customers with a bot. Use bot as knowledge sharing for customers to know your latest development. Get feedback from customers about your product through a poll or questions for you to improve. These tools will encourage two-way communication.

Use Telegram as your marketing tools to gain higher profit and increase brand awareness!