Why It’s Important?

In the contemporary business landscape, having a website has become a fundamental necessity for various compelling reasons. Firstly, a website serves as a powerful online presence, acting as a virtual storefront that operates 24/7. This continuous availability allows businesses to reach a global audience, breaking down geographical barriers and providing access to potential customers at any time, enhancing convenience and accessibility.

Secondly, a website serves as a central hub for information dissemination. It offers a platform to showcase products, services, and relevant details about the business. Through well-designed and organized content, businesses can effectively communicate their brand identity, values, and unique selling propositions, thereby establishing a compelling digital brand presence. This becomes particularly important in a world where consumers increasingly rely on the internet for information before making purchasing decisions.

Moreover, a website is a valuable marketing tool. It enables businesses to implement various digital marketing strategies such as search engine optimization (SEO), content marketing, and social media integration. This digital presence not only enhances visibility but also contributes to brand awareness and customer engagement, fostering a stronger connection between businesses and their target audience.

The Modules

What will you apply to Website Development training?

i. Initial Configuration
Begin by connecting the domain and hosting, configuring cpanel and webmail, installing a theme, and adding plugins to the account settings.

ii. Customization
Personalize the homepage and layer slider by specifically uploading images and videos to the front page.

iii. Visual Presentation
Organize widgets and familiarize yourself with sidebars, headers, footers, toolbars, and other visual elements under appearance management.

iv. Theme Customization
Adjust logos, favicons, headers, footers, colors, and page options within the theme settings.

v. Content Creation
Craft website content comprising text, images, and videos for various pages.

vi. Ecommerce Optimization
Oversee product information management as well as shipping and payment gateway configuration to enhance conversion rates in ecommerce operations.

Course Objectives

The purpose of this course is to showcase participants’ understanding of website usage in digital marketing and illustrate its influence. Additionally, the course aims to help participants enhance their page creation skills and develop proficiency in content strategy.

Duration

Custom

Who Should Attend?

i. Business Owners
ii.Marketing Managers/Executives/ Supervisors
iii. Entrepreneurs